Make the switch

Make the switch

Let us tell you why you should switch to naturally dyed clothes 

We understand how hard it may be to balance a love of fashion with a concern for the planet. With the toll rising on the ecological and human expense of this industry, most of us are scrambling for a more sustainable wardrobe. Slowly changing how we dress and how we shop is no straightforward task. So, where do you begin?  

For us, the first step is getting educated on what our clothes are made of. This means analysing each decision: from the fabrics we source to the colors we make. 

 When we first learned how beautiful and eco-friendly plant-based dyes could be, we couldn't resist.

 Now, every piece of our clothing is dyed exclusively using organic materials like roots, leaves, bark, fruits and flowers.     



Before the making of synthetic dyes during the 1800s, natural dyes were used to make stunning, vividly colored clothing and textiles. As the industrial revolution took control over the fashion industry, natural dyes were replaced by synthetic dyes as they were cheaper and quicker to deliver.

 As of late, the world is awakening to the harmful social and environmental effects of synthetic dyes. But could naturally dyed clothing be a sustainable solution, and what exactly are the benefits of natural dyes? 


  Natural dyes are gentler on mother earth


Until the mid-1800s, all textiles were dyes using naturally occurring minerals and plants. But today, pretty much every piece in your closet would have been made using synthetic dyes, which contain a massive amount of harmful toxic chemicals. Conventional textile dyeing is currently the second-largest water pollutant in the world. 

In contrast, the natural dye is entirely organic, Biodegradable, Non-toxic, and Hypoallergenic 

  They are completely biodegradable, which means that they will degrade naturally without producing any nasty toxins into the soil/environment. 

  Natural dyes are made from sources like plants, which makes them non-toxic to those who are exposed. Nor do they release harmful by-products into the environment.

  They are hypoallergenic, which means they are less likely to cause any allergic reactions when skin is exposed to them This is great for those with sensitive skin conditions, as well as babies and children.


They produce truly rare colors


What natural dyes might lack in longevity, they make up in depth and richness of color. There's something unique in the way they hype the textures of fabric emphasizing every fiber as opposed to flattening them down.




Their use is a big help for local plants and farmers


Using locally grown dyes gives a local market and sustainable income for local people in the region, who are focused on the preservation of the traditional techniques.

  This allows their financial security without moving far away to search for work or be exposed to unethical and unsafe working conditions such as used in the mainstream textile industry. 

  Purchasing clothing that has been constructed with local dyes through local supply chain adds to this healthy, eco-system and assists with supporting local jobs, providing economic stability for an entire community.  


  We get to revisit long-lost traditional techniques

Across the world, plant-based dyes have turned into rare and dying craftsmanship. We need to celebrate these skills, understanding that they've been passed down through generations of artisans. With each new collection, we celebrate different crafts and aim to revisit age-old traditions.         


    They help us with our slow fashion cycle 

We understand that natural dyes have their limits, including that they are expensive and time- consuming  Yet, they help us signal something vital to the industry: that we refuse to add to fast fashion. By using natural dyes, we are seeking our vision of a safer and more sustainable fashion industry. 



 The desire to do better is the reason we continue to love natural dyes. So, on our part, we promise to keep looking for cleaner and more conscious alternatives in the way we make our clothing. We hope you’ll do your bit in the way you shop for yours. 


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